Reincarnation of Dell Adamo! Is The MacBook Killer Back?

When the Dell Adamo was revealed in 2009, it was a worthy and serious competitor to Apple’s MacBook. It competed very well with the groundbreaking MacBook Air and was eye-catchingly thin, packed Intel Core 2 Duo processors and solid state drives even before it became wider used. The new design was to follow in 2011 and in the meantime Apple’s redesigned MacBook Air as Apple’s best seller.

Why did Dell remove the Adamo?

Many were seriously disconcerted when it was announced by Dell that they have removed the Adamo and speculation was that it is being discontinued. According to Dell they merely removed it from online sales in order to build up sufficient supply and pointing customers to retail partners instead. Other speculation was that the Adamo is too expensive as it started at close to $2000 and that it is completely unlikely for Dell to continue it again.

The Dell Adamo surfaced yet again

The great Adamo with the sexy and sleek design and the most attractive looks of all came back in 2010, but with a smaller price tag. Dell actually dropped the price with a massive $500 and it was more affordable for everyone. Customers were in for a big surprise when the price dropped even more and was available for $799. A lot of speculation was done around the Adamo, whether it will stay on the market this time around.

Dell Adamo discontinued for good this time?

Now approaching the middle of 2011, reports indicate that the Dell Adamo is officially discontinued and the only reason why it was sold at such low prices was to clear the remaining inventory of the product. The same reports also indicate that Dell will be releasing a new laptop which will also carry the same badge, but information on specifications and pricing is not yet available.

Will Dell try to take on the MacBook again?

With the Dell Adamo pulled from production and Dell putting together their design team to produce a new laptop it is a good question whether they will try to compete with the Apple MacBook Air again. When Dell brought out the Adamo they promised performance, design and style and they delivered, but the price tag was off target. Their new design promises a 15-6 inch display as well as sporting ultra-thin design with serious performance. It is assumed that it will be called the Adamo 2.0. As the Adamo was, before they scrapped it, the only real rival for the Apple MacBook Air.

Dell did learn a lesson from Adamo

Adamo has taught Dell an expensive lesson that price does matter a lot, no matter how great the product is. The new laptop which will be released in a couple of weeks is rumoured to enter the market at below $1000 and consumers seem satisfied with that. Dell has an advantage to make use of latest second generation processors from Intel Core i5 and i7 as well as choice in screen size. In a few weeks the second round will begin between Apple and Dell with their newly released laptops.
Thanks to Andy Groaning for writing this article.